To celebrate the coveted 60th anniversary of Barbie, Toys”R”Us Canada is set to host a special event at each of its 82 stores across the country, as well as its Toybox pop-up store in Guelph, Ontario, Saturday, March 9. The national events will delight customers with cookie decorating activities, an interactive play station with the newest Barbie dolls and playsets and a free Barbie “60 years of careers” poster.
Toys”R”Us Canada will also host seven in-store special guest appearances with prominent Canadian role models who exemplify the Barbie You Can Be Anything mantra – no dream is too big, no idea is too wild, and no possibility is out of reach. Through an exclusive activation with Toys”R”Us Canada, customers will be offered the unique experience to meet a role model and participate in an activity related to the role model’s career.
“As a brand that inspires the limitless potential in girls, Barbie is thrilled to be celebrating its 60th anniversary with Toys”R”Us Canada and recognizing role models across the country who empower and remind girls that You Can Be Anything,” says Krista Berger, global senior director of marketing for Barbie. “The brand has been inspiring girls since 1959 by allowing them to play out different roles and careers with iconic Barbie dolls.”
Barbie and Toys”R”Us Canada highlight a diverse group of inspiring Canadian women through their role model partnership, which kicked-off in October 2018. From an Olympian ice dancer to chefs and robotic engineers, the role models represent a diverse assortment of successful women and are being featured both in-store and across Barbie’s and Toys”R”Us Canada’s social media channels over a 60-week period.
Melanie Teed-Murch, president of Toys”R”Us Canada and an employee of the toy retailer for the past 23 years, has been selected as one of Barbie’s role models to be featured in the campaign.
“We’re honoured to be a part of this truly amazing celebration of Barbie and to share insights into the lives of role models with our customers and their children,” says Teed-Murch. “Barbie is an influential toy that can inspire youth to reach their limitless potential. We look forward to playing a part in empowering our leaders of tomorrow through play, imagination and dreams of a brighter tomorrow.”
The special guest appearances in-store at Toys”R”Us Canada on March 9 include:
|Role Model||Store Address||Time|
|Tessa Virtue, Olympian ice dancer
*exclusive event for TRU Canada R Club members.
|690 EVANS AVENUE, ETOBICOKE ON M9C 1A1||1pm|
|Louise Green, founder of Big Fit Girl||WILLOWBROOK MALL, 19705 FRASER HIGHWAY
LANGLEY BC V3A 7E9
|Faith Dickinson, founder of Cuddles for Cancer||300 STEELES AVENUE WEST, THORNHILL ON
|Lauren & Ashley Voisin, Robots Are Fun||261055 CROSS IRON BLVD. UNIT 4, CALGARY AB T4A 0G3||11am|
|Connie Desousa, Chef & winner of Top Chef Canada||3625 SHAGANAPPI TRAIL N W, CALGARY AB
|Melissa Davis, fashion designer and owner of Ugly Du’kling||3051 APPLEBY LINE, BURLINGTON ON L7M 0V7||11am|
|Mary & Cristina, Bakers with a Cause||4559 HURONTARIO ST. MISSISSAUGA ON L4Z 3L9||11am|
Barbie’s official anniversary is on March 9, one day after International Women’s Day.