Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from yoyomama.ca (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we only collect personal information when we have the lawful basis to do so. Lawful basis includes your consent, the fulfilment of our contractual rights or obligations, complying with applicable law, and the legitimate interests of us or third parties.

We collect Device Information using the following technologies:

  • – “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • -Any information you provide over any web forms
  • -“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • -“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
  • -“Yoyomama Marketplace,” when you place an order on our marketplace we collect your personal information and share it with the store seller to fulfill your orders, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We may earn a commission through some of these partners.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use WordPress to power our online store–you can read more about how WordPress uses your Personal Information here: https://en-ca.wordpress.org/about/privacy/. We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use acceptable practices when we see a Do Not Track signal from your browser.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at mama@yoyomama.ca.