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The most important thing to know about our editorial content is that it’s just that, editorial. No one can pay to be featured on yoyomama. After all, how can you trust us if you don’t trust our legitimacy and integrity? We try and test everything we write about so we’re sharing all the details on products, places, and events that we’ve found make our day-to-day life less yoyo-like, and we hope they’ll make your days less yoyo-like too. Plus they can all be found locally! But we’d never feather our nests from sharing our favourite finds with you.
However, we do need a pretty penny (or dime, or loony) to keep things going here, so on occasion, we will send out dedicated advertorial emails on behalf of our sponsors. They will always be clearly marked in the email that they are from a sponsor. Our bi-weekly FYIs are also advertorial emails full of deals and info that we think you’ll find helpful. These are paid advertisements.